Emily Builds It

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Meet Emilee

Meet the builder

Emilee Dahl, founder of The TRA Company

The mom your kid's classmates call the LEGO lady.

Emilee Dahl went from building her first set with her son in 2020 to competing under Will Arnett's lights on FOX's LEGO® Masters. The TRĀ is the tray she designed along the way, for the way real families actually build.

Follow her: @emilee_builds_it


From one set to the national stage

2020

During the family's travel nurse years, thirteen moves in two years, Emilee bought her first LEGO® set to build with her son. It didn't stay casual. In her own words: "When we had to get a four-bedroom when we only have two kids, because I had to have a room full of LEGO®, is when I realized this passion is more than just a hobby."

2021

Building in cars, hotels, and rentals meant scattered bricks and lost instructions. Emilee sketched the fix at a kitchen table, and the first TRĀ was born.

2023

LEGO® Masters casting found Emilee through her Instagram builds. Season 4: twelve teams, a $100,000 prize, and Team Pink (Emilee and Kelly) building under network TV deadlines all the way to the semifinals, including their 12 hour Ladybug Flight roller coaster build.

Today

You'll find Emilee creating for 22,000+ followers, building at Arizona Brick Co. in Chandler, and refining the TRĀ.


Watch her build

The Ladybug Flight Roller Coaster. Built in 12 hours on national TV. This video starts right at her build:

Her FOX 13 feature, the LEGO lady's TV debut:

LEGO® Masters: The Purse Build Challenge. Watch the on-set reel on Instagram.


In the press


Our family

The Dahl family with Benny the spaceman at LEGOLAND

The whole crew with Benny at LEGOLAND.

Our family in front of a waterfall

Follow the builds: instagram.com/emilee_builds_it

Emilee Dahl appeared as a contestant on FOX's LEGO® Masters Season 4. The TRĀ product was not featured on the show.